upgradeco
Upgrade Co · One-on-one · Hands-on · Practical

Upgrade your
AI skillset.

Most people use ChatGPT like a search engine. I'll show you what it can actually do — using the real work in front of you, until it clicks.

A quick hello

A short intro, from me.

About me

15 years leading Product & Technology teams.

Now I help people use AI properly.

01

I've founded multiple tech companies and led machine learning teams inside publicly listed ones. Both ends of the scale.

02

Most of the work has been the same: taking complicated AI and explaining it to non-technical people who think coding's scary. Coaching one-on-one is the natural extension.

03

I use AI to ship real products — multiple iOS apps launched, autonomous agents built, and AI in my day-to-day work. When I show you something, it's because I've done it.

Who it's for

You don't need to be in tech.

I've worked with lawyers, marketers, consultants, teachers, traders, creatives, founders. If you use a computer for work, there's a version of “better with AI” that applies to you.

01You've tried ChatGPT. It's fine. You know it could be more.
02You want practical help with the actual work you do — not generic tips.
03You'd rather get better at AI than hand your work over to it.
04You'd like someone to sit with you for an afternoon and make it click.
How it works

One-on-one coaching. You leave with something working and the knowledge of how to do it yourself.

Step 01

We figure out what you actually do

Your role, your tools, where AI already helps and where it doesn't.

Step 02

We pick the thing worth fixing

We go deep into where you're losing time today, and identify where AI can help.

Step 03

We build it live, together

You leave with something working, not a reading list.

Pricing

Start with the AI Concierge.

Most founders start with the AI Concierge — a free 15-minute fit call, no pitch. Prefer to learn hands-on? There are two other ways to work together.

Working session

A single working session

1,000AED
1 hr 15 min · one-on-one

We get on a call, dig into your work, and learn together — prompting, custom GPTs, Claude, the lot. You walk away knowing how to do it yourself.

  • 75 minutes, one-on-one, over video — 15 min on your business, 60 min hands-on
  • Practical skills: prompting, custom GPTs, Claude, and more
  • A short written summary sent after
  • Best for people who want to learn AI hands-on, not just have it done for them
Ongoing

Ongoing, one-on-one

Enquire
Weekly or monthly

For people who want to properly master this. We build you a personalised plan, work through it together, and you get me on hand between sessions.

  • Weekly or monthly one-on-one sessions
  • A personalised learning roadmap, with things to try between sessions
  • We go deep on the specific tools you need
  • Direct WhatsApp access for questions, anytime
Got a question?Send me a quick message — happy to chat through whether it's a fit.
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Use cases

What we might actually build.

A few real workflows I've set up, for myself and for people I've worked with. Pick one — or bring your own.

01 · Coding

Coding from your phone, over Telegram

Ship tiny apps and scripts by chatting with a bot on your walk.

Read more
02 · Building

Storyscapes — a real app, shipped from my phone

No code editor. No laptop. Just me, a phone, and a holiday.

Read more
03 · Automation

Daily standup, written for you

Your calendar, Slack, and notes, summarised into a one-paragraph morning update.

Read more
04 · Voice

Talk to your AI like a colleague

Dictate, ramble, think out loud — get clean output back.

Read more
05 · Writing

Report writing — from notes to final draft

Feed in the raw material, get back a well-structured report in your voice.

Read more
06 · Research

Research that runs overnight

Deep, sourced research delivered overnight instead of over weeks.

Read more
Ready when you are

Want to get started?

Book a session, or message me first if you want to ask anything.